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A trivial detail that annoys everyone: hanging pictures straight and in a grid. Solved with geometry, not with marketing.
MaturityPrototype
Let’s talk →Alexandre M. Zellermayer
Nur ein Typ.
(just a guy.)
Impulsgeber.
Im·puls·ge·ber, der/ˈɪmpʊlsˌɡeːbɐ/ · noun · German
- Someone who sets things in motion — with an idea, a question or a project.
- Someone who builds ideas instead of just talking about them — and passes them on when others can carry them better.
- Someone who walks a stretch with you until you know where you’re going.
I build things, scrap things and pass some of them on. And I like to walk a stretch with people. This is what I’m working on right now — and how you can join in.
01
Now
Impulses I put into practice myself- Oct 2026in progress
Time for a fresh start
“Nur ein Typ” has been my personal brand for a while. It was time to redesign this site, rethink it — and ask myself honestly what it’s actually for. This is the relaunch.
- founded
Nov 2025swypoint.com ↗Swypoint · Amsterdam
My company. We build the technology once — and use it in many markets.
More context
Swypoint is founded and based in Amsterdam. We build a white-label app with system integration: one shared core, dressed up anew for every product category. We call these markets verticals.
Each vertical becomes a company of its own within the Swypoint family. The first four:
01Watches
Primary and secondary market. The first vertical is called WATCHWATCH: watches find you.
in progress02Spirits
Wine, whisky, champagne, gin — everything that fits into a good bottle.
looking for people03Mobility
Cars, classics, youngtimers, motorbikes, boats and aircraft.
looking for people04Collectibles
Pokémon, records, pop art, art, vinyl toys — pop culture at its finest.
looking for peopleEvery vertical is still looking for people who want to get involved — as co-founders, partners or with know-how from the market. Get in touch → - 2026Volume 1
The Quiet Market
The first book in a series — and the beginning of my own publishing house. Volume 1 comes out with the launch of WATCHWATCH.
Read the blurb
Volume 1 · German & EnglishThe Quiet Market
Anatomy of the Luxury Watch TradeThe most important part of the watch market is quiet. It doesn’t happen in ads, but in forums, auction catalogues, long essays and chat groups — where collectors tell each other whom to trust.
This book makes the quiet rules visible: how collectors read a listing in seconds, why a photo builds trust or destroys it, how prices really come about, where the dark side of the market begins and why every region sells differently.
Fourteen chapters, written from inside the market. For dealers who want to understand how their buyers think today — and for anyone who wants to know how this game really works.
“Collectors don’t want another platform. They want to finally stop being the search engine themselves.”
Volume 2 · in the worksFilm Watch Myths, Decoded
Watches on screen, from 1962 to today: which legends are true — and which aren’t? One watch per spread. Drawn on the left, decoded on the right.
With this book, my own publishing house begins.
- 2026getting started
Vert du Sud
A project close to my heart, in Provence. Not giving too much away yet — just this much:
A little more
Vertical farming, solar-powered, hydroponic, sustainable. A mini farm with 50 towers, from which a whole product range will grow.
You could call it a hobby. But one that pays for itself — with its own revenue. Let’s see where the journey goes.
- ongoingopen to everyone
Walking a stretch together
The core of my DNA — and right now my giveback project. First people in Amsterdam, Munich and Berlin.
02
Walk
Impulses for people · givebackI walk a stretch with you.
Listening. Supporting. Helping. Being open. Anyone can get in touch here: ask questions, get feedback, pick up an impulse.
The topic doesn’t matter to me — I just need context. Then I deliver. If I can help, I’m glad. If there’s a reward at the end, good. But there doesn’t have to be.
“Give me context. I deliver.”
Get in touch →Current focus
AI that runs at your home — not in the cloud.
With the first people, I’m building real assistant systems, tailored to each person. You can buy a lot of things off the shelf. But hardly anything that runs locally and isn’t tied to a cloud. That’s exactly what I’m working on — and the first results prove me right.
Filing systemsFolder structuresMailAppointmentsContactsCommunicationSocial Media
Currently with people in
AmsterdamMunichBerlin
How it works
Like seeing a doctor — just without the waiting room.
- 01
You write to me
What it’s about. A few sentences of context are enough.
- 02
First conversation
We talk. I listen and ask questions.
- 03
Anamnesis · round 1
You get a questionnaire, tailored to you alone.
- 04
Round 2
We condense. Usually that’s it. Only very specific wishes call for a third round.
- 05
Your guide
Step by step to your system — built around you.
- 06
You build it yourself
With an AI assistant at your side that works only for you.
“You build your system yourself. On purpose.”
This is where it really matters to me that you do it yourself. That way you grow into it, understand what’s happening and lose your fear of it. In the end you know your system — 100 % tailored to you — and use it without hesitation.
Attitude
ownborne.
A word I built for myself. It stands above everything I start.
Build your own. Stand by it. And build it so it holds — even when things get hard.
ownwhat’s your own. What you created yourself.bornefrom to bear — to carry, to support, to endure.
“What I have built, I carry.”Wat ik heb opgebouwd, draag ik.
Built. Owned. Borne.
03
Workbench
Impulses to take overNot everything has to belong to me. Some things I build so that someone else can carry them on — as a finished project, with a piece of me on board.
EFIDA
A shield against fraud targeting older people — born out of my own family. Conceived as a European alliance.
MaturityPrototype
Build with me →HausaufgabenHub
A small problem from everyday school life, a big system failure behind it. Conceived as an association, not a business.
MaturityPrototype
Take over →Paw Youth Union
A framework in which young people aged 14 to 18 practise responsibility. Youth protection first. It needs a founding team.
MaturityConcept
Build with me →OwnState
Infrastructure for independent real estate entrepreneurs — without franchise. Whoever carries the success should also own it.
MaturityConcept
Let’s talk →ShoeTote
A tote bag with dedicated compartments for shoes. Four lines, drawings and materials are ready.
MaturityConcept
Take over →Thinkpool
A small circle of people who would rather sit with a thought for a while than judge it right away.
Join in →The classic app
A big, carefully costed offer was on the table. I stopped it. Why — it’s in the Desk.
Read →The next thing
The workbench is never empty. Do you have a project that belongs here — or are you looking for exactly that kind of thing?
Write me →How a takeover works
First get to know each other. Then show. Then hand over.
- 01
You get in touch
Who you are and what you plan to do with the project. A few sentences are enough.
- 02
We get to know each other
One conversation. If it fits on a human level, we carry on.
- 03
Confidentially into the details
With a mutual confidentiality agreement, I show you everything you need for a decision.
- 04
Handover — plus a piece of me
You take over and lead. I stay on board as an advisor if you want.
What you see here is the shop window. The details come in conversation.
04
Desk
Impulses to read10 January 2026 · Essay · in German
This is the Way — why we deliberately build no app
Not long ago I had a big, professional offer on the table to develop a classic app. Carefully costed. Well presented. Ambitious. And that’s exactly why I stopped it. Not because it was bad. But because, as I see it, it no longer had a real future.
- 9 January 2026 · in GermanKlarheit zwischen den Zeilen
- 2 January 2026 · in GermanADHS und KI — Segen oder Fluch?
- ArchiveAll texts →
05
Path
Never linear14cities
8countries
5languages
- Chapter 1
Kitchen
Michelin-starred kitchen in Berlin, then Paris, London, Munich, Leipzig.
- Chapter 2
Kibbutz
Looked for distance. Found perspective.
- Chapter 3
Stones
Gemmology, rubies, emeralds, sapphires. My own wholesale business.
- Chapter 4
Breaks
Crashes and fresh starts. Ever since: distance creates clarity.
- Chapter 5
Jewellery
Big houses, then self-employed again.
- 2024
Real estate
From diamonds to the stones houses are built from.
- since 2025
Founder
Swypoint, Amsterdam. And this little notebook here.
Write me.
A few sentences of context are enough. Whether you want to help build a vertical, take over a project or simply pick up an impulse.
az@nureintyp.com